Marketing

I Posted Something On BuzzFeed. You Won’t Believe What Happened Next.

I created a post in BuzzFeed’s community section. When you see what happened your jaw will drop! Well, maybe.

July 31st, 2015 | No Comments

What I Learned From 105 HARO Responses

Help A Reporter Out (HARO) is a wonderful, amazing service. But some people are using it the wrong way.

July 29th, 2015 | 8 Comments

How I Got My First Book Deal

I just got a contract with an established publisher to write my first book. Yes, I will receive a cash advance. Yes, I will receive royalties. I can’t share too many other details about the book yet because I need to verify with the publisher how much I can talk about it at this point […]

July 23rd, 2015 | 1 Comment

Moz Beginner’s Guide To SEO vs HireVue Ultimate Sales Training Guide: Who Did It Better?

I was recently asked what I thought of HireVue’s new Ultimate Guide to Sales Training Programs and Methodologies. This is my answer.

July 14th, 2015 | No Comments

How To Film An Indoor Presentation With A GoPro Camera

Many of the speaking engagements I have aren’t filmed by the coordinator or event management company. I always post my slides to SlideShare as a way to get more marketing value out of my presentations, but felt like it was a shame to not have video of my presentations to post as well. Once you […]

July 13th, 2015 | No Comments

The Beginner Entrepreneur’s Super Simple Guide To Setting Up A Website And Marketing It

I love startups, but they’re not very good clients for my agency. So here’s what I tell them when they ask for web marketing advice.

June 29th, 2015 | No Comments

How Reading Made Me A Better Writer

In answer to a reader’s request for advice on how to become a better writer, at first I was going to tell him “Write. A lot.” But then I realized it wasn’t writing that helped me become a writer.

June 9th, 2015 | 2 Comments

How To Guarantee Yourself More Writing Ideas

Need to write articles or blog posts, but find yourself struggling to come up with good ideas? Here’s a single tip I guarantee will make a huge difference, or your money back.

June 6th, 2015 | No Comments

Applying The Paul Rand Logo Test To Rand Paul’s 2016 Campaign Logo

What happens when we apply designer Paul Rand’s logo test to the logo for Rand Paul’s 2016 Presidential campaign?

June 4th, 2015 | 1 Comment

How to Become a Forbes Writer

Want to become a writer at Forbes? Here’s how I did it, and the tips I give to anyone who asks how they can too.

December 30th, 2014 | 7 Comments