Josh is the creator of The 7 Systems of Influence, a framework used by leaders to attract attention, earn respect, and build relationships of trust.
Josh is the founder of MWI, an award-winning, global marketing agency he launched in 1999. In 2013, however, a critical mistake placed MWI on the edge of bankruptcy with only three clients left to support it. Although the mistake was corrected, MWI needed to attract clients–quickly.
At this pivotal moment, Josh was invited to contribute articles to Forbes. The articles Josh wrote brought widespread attention and led to opportunities to write more than 300 articles for more than two dozen publications including Time, Inc., Entrepreneur, Fast Company, Mashable, and TechCrunch. Josh was invited to give a TEDx talk to an audience of over 1,000 in Hong Kong, and since then has become a public speaker at events worldwide and appeared on national and international TV and radio as well as more than 80 podcasts.
In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes.
His second book, 60 Days to LinkedIn Mastery, is due out May, 2020, and The 7 Systems of Influence will be published in November, 2020.
Josh grew up in Los Angeles and speaks fluent Portuguese, passable Spanish, and a bit of Mandarin after living in Asia for six years.
Get the rest of the storyIf you have knowledge in your head that will benefit others then you have an obligation to share it.
Perhaps you know how to:
Whatever your skill, there are thousands, if not millions, of people who want and need access to your experience, and LinkedIn is one of the best ways to deliver the knowledge you have to share.
The first step is to optimize your LinkedIn profile. Get started with this one-page, 13-point checklist.
“I love answering your questions. I love that sharing my failures, challenges, and successes has inspired many of you to start your own journeys as influencers. When you succeed, I’m just as excited as you are! Join me online, let’s share our experiences, and let’s grow together.”
“We need sales, fast!” “Could producing thought leadership help?” “Yes! Get me a blog post, right now! Can we get some coverage in Forbes? Share a bunch of stuff on social media!” “Wait, what kind of content?” “Anything! What’s in the news? What are people paying attention to? Do something connected to that! Just hurry!”…
Read moreI quit my job. It was December, 1999. I had gotten married three months earlier. My wife and I were both students at Brigham Young University in Provo, Utah. We were poor. We had one, cheap car, with no air conditioning, and lived in a small studio apartment with cinderblock walls and a vintage fridge,…
Read more“…by all accounts, this recession is the severest since the Great Depression. The wave of bad economic news is eroding confidence and buying power, driving consumers to adjust their behavior in fundamental and perhaps permanent ways.” If you’re reading this in March, 2020, you might think that was a headline from the day I wrote…
Read moreJosh has a mastery of content distribution strategies matched only by his engaging speaking style. He expertly demonstrated actionable ways to contact the right journalists, and more importantly, how to create crave-able content.
– Daniel Mackey, VP of Operations at WriterAccess, Content Marketing Conference
It was wonderful to have Josh as a TEDxHongKongEd speaker. He was thoughtful, funny, authentic and talked about something relevant and personal – the ingredients for a great TEDx talk.
– Jong Lee, TEDx Hong Kong
Josh came to speak to our Master of Management students at Peking University HSBC Business School. He connected to the students with his humor and personal approach to speaking. The students responded exceptionally well to him bringing his experience to our course and he was a pleasure to work with.
– Kevin Chastagner, Assistant Professor at Peking University HSBC Business School, Shenzhen, China
One of "25 Marketing Influencers to Watch in 2017"
Praise for chief marketing officers at work"5 Best Business Books of 2016"
"The 7th Most Influential CMO in the World"
One of "8 Online Influencers To Look Out For In 2017"
One of "The Top 10 Social Marketing Influencers to Keep An Eye on in 2017"
One of "50 Online Marketing Influencers to Watch in 2016"
