Josh's Story

Josh coaches C-suite executives to become thought leaders and leverage their personal brands and influence to attract top talent, lead their teams effectively, and grow their businesses.

As the founder of MWI, an international marketing agency created in 1999, Josh shepherded the company through multiple boom and bust cycles. Josh’s lessons learned about entrepreneurship, marketing, and business strategy have been featured in hundreds of articles in more than 20 publications including Inc., Time, Entrepreneur, Forbes, Fast Company, Mashable, and TechCrunch. Josh has appeared on national and international TV and radio, and on dozens of popular podcasts.

In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes.

In 2016, Josh also founded Influencer Inc, a publishing, training, and events company that assists executives to become thought leaders.

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The First Step Every Thought Leader Needs To Take

The world needs you. You’re the only one with your experience, your knowledge, your way of communicating, and if you don’t share your message, who will? Somewhere, someone is waiting for you. Chances are, there are a LOT of people waiting for you, but perhaps you don’t know where to get started to:

Get paid to speak at industry events
Land a business book deal
Write for or get featured in top business publications

The first step is to know who you are, and who your audience is. Josh’s checklist will walk you through the process of answering both questions, and when you finish you’ll have a personal brand tagline that will change how you talk about yourself on your website, social media profiles, and everywhere else, and it will change the results you get from them. Sign up now and you’ll also get Josh’s daily email full of the latest tips on how to become an influencer and a thought leader.

Checklist: Create Your Personal Brand Tagline

From the Blog

10 LinkedIn Fast Facts For Thought Leaders

LinkedIn, founded in 2003, has grown from “That place where you can put your resume online,” to the undisputed king of professional social networking. LinkedIn now has “more than 546 million users in more than 200 countries and territories worldwide,” and is on track to generate over $6B in revenue in 2018. That’s good news…

Executive Coaching Affirmations

Forget the affirmations like “I am healthy and wealthy in every way.” I’m talking about the self talk we all engage in, almost every waking hour. Call it “self coaching,” if you will. Throughout the day you give yourself positive affirmations or negative affirmations, and when it comes to us executive coaches, sometimes those negative…

What To Do When What Used To Work Stops Working

Facebook recently changed their feed to promote posts from your friends and family over those from brands. That’s great news for your friends and family, but perhaps not so great for some marketers, who are scrambling to adjust. LinkedIn recently changed their feed as well. Two months ago I could have put up this post, in which I’m…

Upcoming Events

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Josh has a mastery of content distribution strategies matched only by his engaging speaking style. He expertly demonstrated actionable ways to contact the right journalists, and more importantly, how to create crave-able content.

– Daniel Mackey, VP of Operations at WriterAccess, Content Marketing Conference

It was wonderful to have Josh as a TEDxHongKongEd speaker. He was thoughtful, funny, authentic and talked about something relevant and personal – the ingredients for a great TEDx talk.

– Jong Lee, TEDx Hong Kong

Josh came to speak to our Master of Management students at Peking University HSBC Business School. He connected to the students with his humor and personal approach to speaking. The students responded exceptionally well to him bringing his experience to our course and he was a pleasure to work with.

– Kevin Chastagner, Assistant Professor at Peking University HSBC Business School, Shenzhen, China