Josh's Story

Josh coaches C-suite executives to become thought leaders and leverage their personal brands and influence to attract top talent, lead their teams effectively, and grow their businesses.

As the founder of MWI, an international marketing agency created in 1999, Josh shepherded the company through multiple boom and bust cycles. Josh’s lessons learned about entrepreneurship, marketing, and business strategy have been featured in hundreds of articles in more than 20 publications including Inc., Time, Entrepreneur, Forbes, Fast Company, Mashable, and TechCrunch. Josh has appeared on national and international TV and radio, and on dozens of popular podcasts.

In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes.

In 2016, Josh also founded Influencer Inc, a publishing, training, and events company that assists executives to become thought leaders.

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The First Step Every Thought Leader Needs To Take

The world needs you. You’re the only one with your experience, your knowledge, your way of communicating, and if you don’t share your message, who will? Somewhere, someone is waiting for you. Chances are, there are a LOT of people waiting for you, but perhaps you don’t know where to get started to:

Get paid to speak at industry events
Land a business book deal
Write for or get featured in top business publications

The first step is to know who you are, and who your audience is. Josh’s checklist will walk you through the process of answering both questions, and when you finish you’ll have a personal brand tagline that will change how you talk about yourself on your website, social media profiles, and everywhere else, and it will change the results you get from them. Sign up now and you’ll also get Josh’s daily email full of the latest tips on how to become an influencer and a thought leader.

Checklist: Create Your Personal Brand Tagline

From the Blog

29 LinkedIn Photo Mistakes to Avoid

Your photo shows up EVERYWHERE you are on LinkedIn, from the connection requests you send to others, to the comments you make on posts, to your profile page where employers go to see if they want to hire you and partners go to see if they want to work with you. An adequate LinkedIn photo…

13 Ways To Optimize Your LinkedIn Profile

If you want to build influence on LinkedIn there are three basic activities to engage in: Optimize your profile. Connect with the right people. Produce compelling content that is relevant to your audience. If you haven’t guessed yet, in this post we’re working on #1. Does this sound familiar to you? I’ve used LinkedIn for…

Your Guide To LinkedIn Engagement Pods

How do some people on LinkedIn get hundreds and even thousands of likes and comments on their content, while others are lucky to get a handful of likes and perhaps a comment or two? The best way to go viral is to consistently create incredible content that attracts a large, loyal, relevant, and engaged audience…

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Josh has a mastery of content distribution strategies matched only by his engaging speaking style. He expertly demonstrated actionable ways to contact the right journalists, and more importantly, how to create crave-able content.

– Daniel Mackey, VP of Operations at WriterAccess, Content Marketing Conference

It was wonderful to have Josh as a TEDxHongKongEd speaker. He was thoughtful, funny, authentic and talked about something relevant and personal – the ingredients for a great TEDx talk.

– Jong Lee, TEDx Hong Kong

Josh came to speak to our Master of Management students at Peking University HSBC Business School. He connected to the students with his humor and personal approach to speaking. The students responded exceptionally well to him bringing his experience to our course and he was a pleasure to work with.

– Kevin Chastagner, Assistant Professor at Peking University HSBC Business School, Shenzhen, China