Josh is the creator of The 7 Systems of Influence, a framework to help executives, entrepreneurs, parents, teachers, authors, speakers, and leaders of all types to build and maintain effective influence.
The genesis of the 7 Systems came from Josh’s experience as the founder of MWI, an international marketing agency he launched in 1999. Josh documented the ups and downs of running his business on his blog, and in 2013 was invited to become a contributor to Forbes. This led to the opportunity to write more than 300 articles for more than two dozen publications including Inc., Time, Entrepreneur, Fast Company, Mashable, and TechCrunch. Josh has appeared on national and international TV and radio, more than 70 podcasts, and speaks globally.
In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes.
Josh grew up in Los Angeles and speaks fluent Portuguese, passable Spanish, and a bit of Mandarin after recently living in Asia for six years.
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When I onboard coaching clients or participants in my mastermind, I take them through a 2-hour, 7 Systems of Influence audit to find out where they’re at currently in terms of what they want, and the assets they have that will help them get there. Here is the exact script I use as I go…
Read moreIn back of the house where I was born and raised in sunny Southern California, there are six handprints in cement. The first two are from my parents. The next three are from my older siblings. In newer cement, is my handprint. Before my handprint was added, when I was young but old enough to…
Read more“I need more leads!” Whether you’re in sales or an entrepreneur (which means you’re also in sales) you’ve thought this to yourself or said it out loud. I said it to myself for the first time in December, 1999. That was right after I started my marketing agency MWI. I was on the phone talking…
Read moreMassachusetts Innovation and Technology Exchange
BYU Management Society
Josh has a mastery of content distribution strategies matched only by his engaging speaking style. He expertly demonstrated actionable ways to contact the right journalists, and more importantly, how to create crave-able content.
– Daniel Mackey, VP of Operations at WriterAccess, Content Marketing Conference
It was wonderful to have Josh as a TEDxHongKongEd speaker. He was thoughtful, funny, authentic and talked about something relevant and personal – the ingredients for a great TEDx talk.
– Jong Lee, TEDx Hong Kong
Josh came to speak to our Master of Management students at Peking University HSBC Business School. He connected to the students with his humor and personal approach to speaking. The students responded exceptionally well to him bringing his experience to our course and he was a pleasure to work with.
– Kevin Chastagner, Assistant Professor at Peking University HSBC Business School, Shenzhen, China
One of "25 Marketing Influencers to Watch in 2017"
Praise for chief marketing officers at work"5 Best Business Books of 2016"
"The 7th Most Influential CMO in the World"
One of "8 Online Influencers To Look Out For In 2017"
One of "The Top 10 Social Marketing Influencers to Keep An Eye on in 2017"
One of "50 Online Marketing Influencers to Watch in 2016"
