Many LinkedIn users don’t know why they are on the social network, why they spend time on their profile, or why they’re posting content. They’re like the young people who go to college “Because everyone else says I should, and that I’ll make more money if I do, and it will open up doors.”…Read more
Josh coaches C-suite executives to become thought leaders and leverage their personal brands and influence to attract top talent, lead their teams effectively, and grow their businesses.
As the founder of MWI, an international marketing agency created in 1999, Josh shepherded the company through multiple boom and bust cycles. Josh’s lessons learned about entrepreneurship, marketing, and business strategy have been featured in hundreds of articles in more than 20 publications including Inc., Time, Entrepreneur, Forbes, Fast Company, Mashable, and TechCrunch. Josh has appeared on national and international TV and radio, and on dozens of popular podcasts.
In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes.
In 2016, Josh also founded Influencer Inc, a publishing, training, and events company that assists executives to become thought leaders.Get the rest of the story
The First Step Every Thought Leader Needs To Take
The world needs you. You’re the only one with your experience, your knowledge, your way of communicating, and if you don’t share your message, who will? Somewhere, someone is waiting for you. Chances are, there are a LOT of people waiting for you, but perhaps you don’t know where to get started to:
- Get paid to speak at industry events
- Land a business book deal
- Write for or get featured in top business publications
The first step is to know who you are, and who your audience is. Josh’s checklist will walk you through the process of answering both questions, and when you finish you’ll have a personal brand tagline that will change how you talk about yourself on your website, social media profiles, and everywhere else, and it will change the results you get from them. Sign up now and you’ll also get Josh’s daily email full of the latest tips on how to become an influencer and a thought leader.
Checklist: Create Your Personal Brand Tagline
From the Blog
There are some seriously bad profile photos on LinkedIn. See 29 LinkedIn Photo Mistakes To Avoid to see examples of what I mean. The core rule? Your photo should allow us to recognize you in real life. There are a lot of things you could do beyond that, but that’s the main rule that…Read more
1st person is when you say “I did this…” 3rd person is when you say “Tommy did this…” when talking about yourself. Writing in the first person is personal, friendly, warm. Writing in the third person is formal, stiff, professional, cold, distant. It makes your LinkedIn page sound like a Wikipedia entry. As Ashley…Read more
Josh has a mastery of content distribution strategies matched only by his engaging speaking style. He expertly demonstrated actionable ways to contact the right journalists, and more importantly, how to create crave-able content.
– Daniel Mackey, VP of Operations at WriterAccess, Content Marketing Conference
It was wonderful to have Josh as a TEDxHongKongEd speaker. He was thoughtful, funny, authentic and talked about something relevant and personal – the ingredients for a great TEDx talk.
– Jong Lee, TEDx Hong Kong
Josh came to speak to our Master of Management students at Peking University HSBC Business School. He connected to the students with his humor and personal approach to speaking. The students responded exceptionally well to him bringing his experience to our course and he was a pleasure to work with.
– Kevin Chastagner, Assistant Professor at Peking University HSBC Business School, Shenzhen, China