Josh's Story

Josh is the creator of The 7 Systems of Influence, a framework to help executives, entrepreneurs, parents, teachers, authors, speakers, and leaders to build and maintain long-term, effective, service-oriented influence. This isn’t about taking photos of yourself in front of fast cars or becoming the next celebrity influencer, it’s about how to use your knowledge and experience to change lives and make the world a better place.

The genesis of the 7 Systems came from Josh’s experience as the founder of MWI, an international marketing agency he launched in 1999. Josh documented the ups and downs of running his business on his blog, and in 2013 was invited to become a contributor to Forbes. This led to the opportunity to write more than 300 articles for more than two dozen publications including Inc., Time, Entrepreneur, Fast Company, Mashable, and TechCrunch. Josh has appeared on national and international TV and radio, more than 70 podcasts, and speaks globally.

In 2016, Josh published Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. It was recognized as one of the 5 Best Business Books of 2016 in Success Magazine, and named one of 11 Marketing Books Every CMO Should Read by Forbes.

Josh grew up in Los Angeles and speaks fluent Portuguese, passable Spanish, and a bit of Mandarin after recently living in Asia for six years.

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