“We need sales, fast!” “Could producing thought leadership help?” “Yes! Get me a blog post, right now! Can we get some coverage in Forbes? Share a bunch of stuff on social media!” “Wait, what kind of content?” “Anything! What’s in the news? What are people paying attention to? Do something connected to that! Just hurry!”
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7 Lessons From Two Decades of Remote Work
I quit my job. It was December, 1999. I had gotten married three months earlier. My wife and I were both students at Brigham Young University in Provo, Utah. We were poor. We had one, cheap car, with no air conditioning, and lived in a small studio apartment with cinderblock walls and a vintage fridge,
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Thought Leadership in a Time of Crisis
“…by all accounts, this recession is the severest since the Great Depression. The wave of bad economic news is eroding confidence and buying power, driving consumers to adjust their behavior in fundamental and perhaps permanent ways.” If you’re reading this in March, 2020, you might think that was a headline from the day I wrote
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How To Homeschool During A Global Pandemic
Imagine a virus suddenly wreaked havoc on the world and everyone went into isolation. You have to work from home. Your kids’ school is closed for the foreseeable future. What do you do? How do you get started? What if you’re a single parent? Comforting Facts About Homeschooling 1. Yes, you can homeschool as a
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Your “Start From Scratch” Game Plan
Last week I was inspired by a tweet from Larry Kim on how to succeed with zero talent. This got me thinking about how, when I was a college student, I may have had some talent, but I was starting from nothing. I’ve come a ways in the past 20 or so years since I
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Power Messages: How Simple Phrases Can Build Massive Influence
What kinds of life-changing, “full of power” messages have people shared with you in your life? Maybe a kind word from a boss helped you feel you could land a project that had you nervous—and knocking that project out of the park led to a promotion. Or perhaps something a parent whispered to you each
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30+ Top Books On Education
Many of these books are directly related to children, learning, and education, while others may appear to have a more tenuous link. I’ve included them because each one has played a significant role influencing my philosophies around education, such as context-based-learning and The Four Fundamentals of Education. Note: I update this list frequently. The Talent
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The Four Fundamentals of Education
Note: I first published this in the South China Morning Post while I was living in Hong Kong. It has been revised slightly from its original version. Parents in Hong Kong care about the education of their children like nowhere else I’ve ever known. Where else are children as young as two and a half
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Context-Based Learning
From 1980, the year I began kindergarten at the local public school in Arcadia, California, until I graduated from high school, I was part of the traditional K12 education system in the US. This education system was ingrained in my family. My mother earned a graduate degree in education and was a teacher for ~15
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How To Turn Your CEO Into A Thought Leader
You’ve been assigned the task of turning your CEO into a thought leader. Where do you begin? First, let me tell you the short version of my story: I started a marketing agency in 1999. In 2013 we almost went out of business. That same year I began writing for Forbes, publishing a few articles
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