Quick LinkedIn Tip – Customize Your URL.

  Customizing your URL on LinkedIn is not mission-critical, but it’s free and takes all of a few seconds, and can make a difference in how others perceive you because it looks more professional, so why not do it right now? To change your public profile URL: 1. Click the  Me icon at the top
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Want To Go Viral On LinkedIn? Respond to comments.

  Want your LinkedIn posts to go viral? Then respond to people who comment on them–quickly. I don’t want to make too big a deal about this, but let’s put it this way–I’m currently writing a book called 60 Days to LinkedIn Mastery, which contains 60 LinkedIn tips, and this tip is definitely in the top
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Have A Purpose.

  Many LinkedIn users don’t know why they are on the social network, why they spend time on their profile, or why they’re posting content. They’re like the young people who go to college “Because everyone else says I should, and that I’ll make more money if I do, and it will open up doors.”
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Write Your Bio/Summary In The 1st Person.

  1st person is when you say “I did this…” 3rd person is when you say “Tommy did this…” when talking about yourself. Writing in the first person is personal, friendly, warm. Writing in the third person is formal, stiff, professional, cold, distant. It makes your LinkedIn page sound like a Wikipedia entry. As Ashley
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Want More Comments On Your LinkedIn Posts? Start And End With A Question.

  How do you get engagement on your LinkedIn posts? First, what is “engagement” on LinkedIn? It’s likes and comments, but mostly comments, because likes, while valuable, pale in comparison to the value of comments. I’ve been seeing a lot of LinkedIn posts lately that are getting zero engagement, and analyzing why that is. Here
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How To Become A Thought Leader On LinkedIn

LinkedIn was once the place where you could create an online version of your resume and then…nothing would happen. At least that’s the experience many of us have had on the social network. Things have changed. In 2016 Microsoft acquired LinkedIn for $26.2 billion and since then there has been a quiet but steady rollout
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Want To Be An Executive Coach? Read These Books.

As recently as 2015 the thought of doing executive coaching had never crossed my mind. I had my marketing agency, MWI, I was writing for Forbes and several other publications, and my plate was full. Then someone offered me $1,000 per month, just to give her advice. I wasn’t prepared for that offer. I didn’t
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What An Evening In A Guatemalan Jail Taught Me About Influence

Have you ever spent an evening in a Guatemalan jail? I have. I was rescued by a German entrepreneur who previously moonlighted doing black ops for the U.S. government and was a former member of the Hitler Youth. He then taught me the power of a sincere-yet-not-desperate request for help. A True, True Story Yes,
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How Can I Get My Boss To Support Me Building My Personal Brand?

Diana asks “How do I build my personal brand while still working at my corporate job? How can I convince them there isn’t a conflict of interest?” This conundrum isn’t unique to personal branding, it exists in the workplace whenever the topic of training, of any sort, is brought up. It’s often expressed by telling
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