Write Your Bio/Summary In The 1st Person.

  1st person is when you say “I did this…” 3rd person is when you say “Tommy did this…” when talking about yourself. Writing in the first person is personal, friendly, warm. Writing in the third person is formal, stiff, professional, cold, distant. It makes your LinkedIn page sound like a Wikipedia entry. As Ashley
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Want More Comments On Your LinkedIn Posts? Start And End With A Question.

  How do you get engagement on your LinkedIn posts? First, what is “engagement” on LinkedIn? It’s likes and comments, but mostly comments, because likes, while valuable, pale in comparison to the value of comments. I’ve been seeing a lot of LinkedIn posts lately that are getting zero engagement, and analyzing why that is. Here
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How To Become A Thought Leader On LinkedIn

LinkedIn was once the place where you could create an online version of your resume and then…nothing would happen. At least that’s the experience many of us have had on the social network. Things have changed. In 2016 Microsoft acquired LinkedIn for $26.2 billion and since then there has been a quiet but steady rollout
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Want To Be An Executive Coach? Read These Books.

As recently as 2015 the thought of doing executive coaching had never crossed my mind. I had my marketing agency, MWI, I was writing for Forbes and several other publications, and my plate was full. Then someone offered me $1,000 per month, just to give her advice. I wasn’t prepared for that offer. I didn’t
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What An Evening In A Guatemalan Jail Taught Me About Influence

Have you ever spent an evening in a Guatemalan jail? I have. I was rescued by a German entrepreneur who previously moonlighted doing black ops for the U.S. government and was a former member of the Hitler Youth. He then taught me the power of a sincere-yet-not-desperate request for help. A True, True Story Yes,
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The 7 Systems of Influence

Are you putting content out there, but feel like nobody is paying you any attention? Once you have someone’s attention do you find it hard to maintain it? Do you feel like people don’t listen to you? Don’t respect you? Do you have trouble getting people to do what you want them to? Perhaps you’re
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How Can I Get My Boss To Support Me Building My Personal Brand?

Diana asks “How do I build my personal brand while still working at my corporate job? How can I convince them there isn’t a conflict of interest?” This conundrum isn’t unique to personal branding, it exists in the workplace whenever the topic of training, of any sort, is brought up. It’s often expressed by telling
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34 Lies of Highly Influential People

You are a highly influential person, although you may not yet know it. Perhaps you are not yet aware of the influence you already have. Maybe you have not yet seen the reality of the influence you will one day have. Your influence lies dormant, waiting to find its full potential, which is not merely
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How Do I Manage Two Personal Brands?

I recently received this email from Martin: Hi Josh, I’m and SEO consultant from the UK. I currently work with a small range of clients from small ecommerce sites to big international companies. I have some of my own sites and business which I am trying to grow. The main one of these is Focus
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