You are a highly influential person, although you may not yet know it. Perhaps you are not yet aware of the influence you already have. Maybe you have not yet seen the reality of the influence you will one day have. Your influence lies dormant, waiting to find its full potential, which is not merely
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How Do I Manage Two Personal Brands?
I recently received this email from Martin: Hi Josh, I’m and SEO consultant from the UK. I currently work with a small range of clients from small ecommerce sites to big international companies. I have some of my own sites and business which I am trying to grow. The main one of these is Focus
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Should Your CEO Be The Face Of Your Company?
Who’s the best influencer to be the face of your company? Who will best represent your products, services, quality, and values in the minds of your consumers, clients, and customers? Should it be your CEO, CMO, employees, customers, or other? Before I answer that question, some context. A Brief History of Influencer Marketing The traditional
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The First Step To Building A Personal Brand
I’ve generated millions in revenue for my businesses off the power of my personal brand, but I got off to a rough start. The first problem was that when I began building my personal brand, I didn’t even know what a personal brand was. I had never even heard the term, and it was only
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What Does It Take To Be An Expert?
Once upon a time the pipes in my basement froze. I went down there, shivering, and looking at the piping going to the water heater and from it, and after two minutes declared myself clueless and called a plumber. “It’s $75 for the house call,” he said. I hesitated for a second…but realizing I needed
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29 LinkedIn Photo Mistakes to Avoid
Your photo shows up EVERYWHERE you are on LinkedIn, from the connection requests you send to others, to the comments you make on posts, to your profile page where employers go to see if they want to hire you and partners go to see if they want to work with you. An adequate LinkedIn photo
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How To Optimize Your LinkedIn Profile
“I’ve used LinkedIn for years, but I’m not sure what benefit I’ve gotten from it.” That’s a quote from the vast majority of people who have used LinkedIn. Does getting on LinkedIn seem like a waste of time? Do you feel like it’s a mystery and somehow everyone else has a clue, but you missed
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Your Guide To LinkedIn Engagement Pods
How do some people on LinkedIn get hundreds and even thousands of likes and comments on their content, while others are lucky to get a handful of likes and perhaps a comment or two? The best way to go viral is to consistently create incredible content that attracts a large, loyal, relevant, and engaged audience
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How to Get 30,000 High-Quality Connections on LinkedIn
Why 30,000? Because that’s the max number of connections LinkedIn allows you to have. Once you hit that limit, you can try to add more connections but it won’t work unless you remove another one. After you hit that magic number of 30K you can continue to attract “followers” but that’s a topic for another
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10 LinkedIn Fast Facts For Thought Leaders
LinkedIn, founded in 2003, has grown from “That place where you can put your resume online,” to the undisputed king of professional social networking. LinkedIn now has “more than 546 million users in more than 200 countries and territories worldwide,” and is on track to generate over $6B in revenue in 2018. That’s good news
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