I consume books the way a starving man eats KFC. Want to join me? Here are some of my favorite reads, especially chosen for entrepreneurs, influencers, and marketers.
Radical Candor is not about being a jerk, just the opposite. It’s not about changing your personality to be someone you aren’t. It’s about giving all of us the tools we need to make communication easier and more effective.
The normal way to run a business is to take your revenue, spend what you have to in order to run your business, and then what’s left over is your profit. Profit First flips that and says take your profit out first, then run your business with what’s left.
Rarely do I give out five star ratings, but this is the most immediately useful business book I’ve ever read, and every entrepreneur and executive needs to read it.
Trying to figure out that whole virtual assistant thing?
I don’t have any tattoos and never will, but I can easily understand why Ryan Holiday has “Ego is the Enemy” tattooed on one forearm, and the title of his last book The Obstacle is the Way tattooed on the other.
The Power of Self-Confidence: Become Unstoppable, Irresistible, and Unafraid in Every Area of Your Life by Brian Tracy
What would you do today if a positive outcome were guaranteed?
Everybody is a writer. Not everybody knows it yet.
Want to give a TEDx talk? Read this first.
The most quotable book, ever.
Succeed or fail, it’s really up to you. If you don’t feel like it’s in your control, you will after you read this book.
If you’re starting a company, this is THE BOOK on what to do and what not to do when creating your leadership team.
Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses by Joe Pulizzi
Want to do what you love, help others, and make money? This book shows you how.
The Charisma Myth: How Anyone Can Master the Art and Science of Personal Magnetism by Olivia Fox Cabane
You can use these tools to manipulate others, just like you can use words to manipulate others, but you would never stop learning new words so as to not manipulate others.
One of my top five business books of all time.
Want to do your own PR? Start here.
Control your habits so your habits don’t control you.
The ONE Thing: The Surprisingly Simple Truth Behind Extraordinary Results by Gary Keller and Jay Papasan
The surprisingly simple truth behind extraordinary results is that you’re trying to do too much, and you need to do less. Specifically, you need to do one thing.
If you provide great value, money and success will take care of themselves. If you don’t believe it, try it for a month and see what happens. But read the book first.
Everyone loves Good to Great and the part about getting the right people in the right seats on the bus. This is the book that tells you how to do that.
I heard that Josh Coates, CEO of Instructure, said this is the only book entrepreneurs need to read.
Not a fan of Stephen King’s writing, except for this book, which is the best book on writing–ever.
HR doesn’t strike me as a fascinating topic, but this book is fascinating.
If you only read one personal productivity book, this should be it.
I rarely read books more than once, especially business or work related books. But I read Scrum four times in a row, in four days.
My #1 book recommendation when it comes to thought leadership.
Introverts have just as much to contribute as extroverts, but we listen to and trust extroverts more. Why? And how can we change? These and other questions are answered in Susan Cain’s book.
A most fascinating biography every startup entrepreneur should read–if he wants his business to survive.
Tired of selling? Want customers to come to you, already sold? This book shows you how to make it happen.
Money changes people. The life of John D. Rockefeller, oil magnate, is a warning to every entrepreneur.
The best introduction and overview I’ve found to growth hacking or growth hacker marketing. A short, quick, easy read.
“Smartcuts.” Oh yeah, that’s clever, isn’t it? I wasn’t sure about the title either, but the book starts off with an intriguing story about a college student breaking the world’s record for defeating Super Mario Bros., and just gets better from there.
You won’t believe how much of what we know about how people think came from the studies Kahneman and his buddies performed, and how relevant they are to your job.
Don’t let the title turn you off. Getting More is not about manipulation, control, or domination. It’s about effectively communicating and working with others.