I provide executive influence coaching services to CEOs, CMOs, and entrepreneurs at companies with at least $5M in annual revenue.
What is influence coaching?
Not to be confused with a general notion of “influence,” my coaching walks executives through building a powerful personal brand and engaging in thought leadership. While there is a foundational initiation process all my clients must go through, the focus can split into one more more areas including:
- Landing speaking engagements
- Writing, publishing, and marketing a book
- Being interviewed on TV, radio, and podcasts
- Getting PR in top media publications like WSJ, Forbes, Inc., and Entrepreneur
- Launching a podcast
- Building an email list
- Establishing a social media following and managing engagement
No matter the channel, I assist executives to refine their own brand, find their ideal audience, and connect with that audience through compelling content that prompts action leading to the fulfillment of my client’s objectives. If you’re an executive and you want to become a well-known influencer and thought leader, that’s the type of coaching I focus on.
Executive Influence Coaching for the CEO
I can divide the 20 years I’ve been a CEO into two parts; before I discovered the power of a personal brand, and after.
Before I created a personal brand and invested in thought leadership I was able to recruit great people, but sometimes missed out on the greatest talent. My business grew, but not as fast as I knew it could. My impact seemed to be limited to those I knew personally.
In 2013 I began writing for Forbes, then gave a TEDx talk, then published a book, and began to do interviews on TV, radio, and podcasts. I found it easier to hire the best, my business grew, and I’ve been able to impact hundreds of thousands with my message.
Now I help CEOs of companies with at least $5M in revenue to do what I’ve done.
Executive Influence Coaching for the CMO
Quoting from the 2017 Forbes report on the Top 50 Most Influential CMOs, “Influence enables an effective CMO to win support for initiatives inside a company. Influence helps a CMO reach customers, impress shareholders, and deliver ever-stronger brand performance. Influence is how a CMO shapes the marketing conversation as a whole.”
I’m not a CMO, although I’m sometimes mistaken for one because of my work as the author of Chief Marketing Officers at Work, for which I interviewed 30 CMOs from companies like Target, PayPal, Spotify, The Home Depot, and GE. I’ve also published scores of articles on the CMO role as a columnist for Forbes, CMO.com, and other publications. Since 1999, as a marketing agency founder and CEO I’ve worked with thousands of marketers at all levels.
I’ve combined my knowledge of marketing, the CMO role, and personal branding and thought leadership to coach CMOs on how to become more influential.
Executive Influence Coaching For Marketing Agency Owners
I started my marketing agency in 1999. In 2013 we almost went out of business, but today we’re a growing, multi-million dollar agency with offices in the US, UK, Hong Kong, and China. What turned things around? It started with building my personal brand. Now I’m helping other agency owners do the same thing for themselves.
Executive Influence Coaching For Everyone Else
What if you’re neither a CEO, CMO, or marketing agency owner? If, despite my stated areas of focus above, you still want to work with me, I will make the occasional exception if there is a particularly good fit. In addition to working with CEOs, CMOs, and agency owners I have also coached venture capitalists, professors, working professionals, and various types of entrepreneurs.