Want a super easy way to get a ton of views on a LinkedIn post? Tell your story. I normally get a few hundred views on anything I post on LinkedIn. But then I posted this little story about how my agency opened an office in Hong Kong. It’s up to almost 40,000 views and has generated leads for my marketing agency MWI.
Last week, I met with my friend Scott Stiles who runs the FAIR Employment Agency in Hong Kong and on the way out the door, happened to mention my minor success on LinkedIn to him (it was just a little comment, I don’t even remember making it). He went and wrote his story on LinkedIn the other day and that post quickly popped up to 18,000 views.
But it doesn’t stop there. Mareo McCracken’s story has attracted 232,000 views. When Richie Norton copied and pasted what he wrote on Facebook about his son getting hit by a car and almost dying, the story attracted over 500,000 views on LinkedIn. Think that’s crazy? How about 1.8 million? That’s the number of views Dave Schools got on his LinkedIn post where he told the story of quitting his job and living a nomad’s life. I guess I should have made an even more outrageous claim in the headline to describe this post. Or how about Josh Fechtner sharing tips on how he generated 25 million views on LinkedIn within a 4 month period by telling stories about his entrepreneurial challenges?
Notice a pattern? People love stories.
Josh goes so far as to say “Without a story, no one will care.” However, there’s getting attention, and there’s getting attention that leads to business results. Richie sells online courses, amongst other things. Did posting about his son sell more courses? Probably not, and Richie claims that’s not why he posted about his son, saying “Wasn’t intentional to get any attention at all…I was just sharing.”
If you want to drive business results that grow your business and career then posting personal stories with no connection to your professional life won’t do it. They may attract views and attention, but the audience won’t have the intent that translates into business. My post about my marketing agency’s best year in Hong Kong attracted a different kind of attention, likewise Scott’s post about his employment agency for domestic workers.
Try it out. Post your business or professional story on LinkedIn, give it a day or two, then go to this LinkedIn post and tell me and my audience how many views it got and how that compares to the views you normally get, and if you get any business or professional benefit from it.
And by the way, if you’re into more influence tips like this from experts who are a lot smarter than I am, check out the interviews from Influence Summit from people like Chris Brogan, Dorie Clark, Cynthia Johnson, Adam Grant, and Jonah Berger. If you can’t watch right now because you’re working or feeding the dog, no worries, get the All-Access Pass and watch all 62 interviews whenever you want!Liked it? Share it!