Facebook recently changed their feed to promote posts from your friends and family over those from brands. That’s great news for your friends and family, but perhaps not so great for some marketers, who are scrambling to adjust. LinkedIn recently changed their feed as well. Two months ago I could have put up this post, in which I’m…
Want to learn how to become a master of marketing from marketers who don’t just know marketing, but know how to write about marketing in a way that is a pleasure to read? Follow the folks on this list. In no particular order: Dorie Clark Dorie Clark is a marketing strategy consultant, professional speaker, and…
Want people to share your content? Make it easy. Drop dead easy.
My friend asked me how I would recommend he market his SaaS company. Here’s my friendly, quick answer.
Which Fortune 500 chief marketing officers are crushing it on Instagram? Hmmm.
Every association, event, publication, book, and other resource focused on the role of the chief marketing officer, or CMO.
There are 4,000 marketing technology companies listed this year, double from last year. How can CMOs stay on top of all the tools available?
Every CMO or top marketer from the 2015 Global 500, compiled as part of my research for the book CMOs at Work.
Will a company with a chief marketing officer perform better than a company without one? Short answer? Yes.
Below is a comprehensive list of chief marketing officers from the Fortune 500 for 2015.